How Should I Choose a USA Trademark Attorney?

usa trademark attorney

If you’re like a lot of people, you might be wondering what you should specifically be looking for when choosing a USA trademark attorney.  Most people have never worked with a trademark lawyer before and understandably have no idea what’s important and what isn’t.  In addition, if you’re a “foreign-domiciled” individual or entity seeking to register a trademark with the United States Patent and Trademark Office (USPTO), you’re actually required to hire a U.S.-licensed attorney to file your trademark application.

Does the USA Trademark Attorney Communicate Before Payment?

Although it might sound obvious, you should really think twice about hiring a USA trademark attorney before you actually speak with the attorney on the phone or in person.  In the course of your internet research, you probably stumbled across a fair number of trademark law firms that want you to purchase US trademark search and United States trademark registration services through their websites using impersonal web forms and questionnaires.  They want you to enter into an attorney-client relationship before they know anything about you or what you’re trying to accomplish.  They want you to hand over your credit card information before consulting with you about your trademark and finding out whether you even need the trademark services they’re offering.  In my opinion, you shouldn’t purchase important legal services in the same way you would buy a $9.95 piece of merchandise from Amazon.

Personalized Advice and Guidance

If you’re seeking to register your trademark, you want to instead consider working with a USA trademark attorney who will take the time to fully address the questions and concerns you likely have about the trademark search and trademark registration process.  You want to find a USA trademark attorney who will advise you as to whether filing a trademark application is even appropriate or necessary in your particular case.  Do you really want to enter into an attorney-client relationship and give out your credit card number without having had one conversation with the attorney?  Maybe I’m just old-fashioned, but I strongly believe that a one-size-fits-all web questionnaire is never a substitute for an in-depth, personal, individualized, and confidential legal consultation.

A USA Trademark Attorney Should Have Experience and Success

As part of your research into which USA trademark attorney would best be able to assist you with your trademark search or trademark application, you may want to find out how many trademark applications he/she has filed and what percentage of them have actually issued to registration.  There are many trademark lawyers throughout the United States who file hundreds of trademark applications every year, primarily because they offer their services at highly discounted rates that appeal to folks who are only looking for cheap trademark registration and not necessarily the best value.  The truth is that only a fraction of these applications ever become trademark registrations.  And, let’s face it, a trademark application that doesn’t mature into a trademark registration is like a popcorn kernel that doesn’t pop.

Who’s Doing the Legal Work?

Finally, you may also want to inquire whether the USPTO trademark application form will be prepared by a licensed USA trademark attorney or if the work will be performed by a legal secretary or paralegal.  If the advertised price of preparing and submitting your trademark application is very low, or if the legal fee you’ll be paying is substantially less than the USPTO filing fee, there’s a strong probability that a legal secretary or paralegal is doing most of the work and that the trademark lawyer is only performing a minor supervisory role.  For a lot of people, this would be completely unacceptable.

Ready to Work with an Experienced USA Trademark Attorney?

I’m experienced US trademark attorney Morris Turek.  If you would like to speak with an honest trademark attorney who strongly believes in providing superior personalized service at a reasonable price, please feel free to give me a call at (314) 749-4059.  I may also be contacted via email at or by using my contact form (below).  I look forward to hearing from you soon.

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