LegalZoom

Are you looking to acquire a US trademark registration?  Possibly for a name or logo that will help consumers easily identify and distinguish your products and services from those offered by your competitors?  Or maybe you want to apply to register a catchy slogan that could help boost your prominence in a competitive marketplace?  If owning a trademark registration issued by the United States Patent and Trademark Office (USPTO) is your goal, you’ve likely researched your options for obtaining one.  And chances are good you’ve come across LegalZoom and wondered whether it provides a worthwhile trademark service.

Well, fortunately for you, there are many people who’ve already used LegalZoom to file a trademark application.  So, you can easily search online for LegalZoom trademark reviews and read about their experiences.  These LegalZoom trademark reviews allow you to gain insight into how your own LegalZoom experience may turn out before you risk a single dime.

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It’s common for potential clients to ask me, “Is LegalZoom legit when it comes to preparing and filing a trademark application?”  You have undoubtedly heard of LegalZoom if you watch television or listen to the radio.  LegalZoom is a do-it-yourself trademark service that cannot provide you with any legal advice or guidance because it’s not a law firm.  All communications you have with LegalZoom aren’t covered by the attorney-client privilege and won’t be treated as confidential by the United States Patent and Trademark Office (USPTO) or any court in the U.S.

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Over the years, many people have asked me the question, “Is LegalZoom good for performing a trademark search?”  You may already be familiar with LegalZoom, the do-it-yourself trademark service that markets itself as providing “self-help services at your specific direction.”  Contrary to what many people believe, LegalZoom is not a law firm and it can’t provide any legal advice or guidance.  This is precisely the reason why you should think twice about using LegalZoom to perform your US trademark search.

There’s no question that LegalZoom offers trademark search services at prices that are cheaper than what most trademark attorneys would charge.  But, that doesn’t mean LegalZoom is a good value.  The following is a true story that vividly illustrates what you’re actually getting when you make the unfortunate decision to purchase trademark search services from LegalZoom.

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I once received a telephone call from a guy located in Florida who was on the verge of opening a new business.  Apparently, he was thinking about using the LegalZoom trademark registration service to prepare and file his trademark application.  For those of you who don’t already know, LegalZoom is a do-it-yourself trademark service.  It’s not a law firm and it can’t offer any legal advice or guidance.  People who are looking to register a trademark with LegalZoom (God forbid) are asked to fill out a questionnaire that resembles the official USPTO trademark application form provided by the United States Patent and Trademark Office (USPTO).  They submit their responses to LegalZoom along with a payment that covers LegalZoom’s service charge and the government filing fee for the trademark application.  Without checking for accuracy or completeness, LegalZoom transcribes the responses onto the USPTO application form and submits it on behalf of its customers.  There’s absolutely no review by LegalZoom as to whether the trademark is even eligible for registration, which is a problem considering that there are many categories of trademarks that are completely barred from being federally registered.

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