LegalZoom Trademark Reviews – Should You Trust LegalZoom for Your Trademark?

Are you are looking to acquire a United States trademark registration?  Possibly for a name or logo that will help consumers easily identify and distinguish your products and services from those offered by your competitors?  Or maybe you want to apply to register a catchy slogan that could help boost your prominence in a competitive marketplace?  If owning a trademark registration is your goal, you have likely researched your options for obtaining one.  And chances are good you have come across LegalZoom and wondered whether it provides a worthwhile trademark service.

Well, fortunately for you, there are many people who have already used LegalZoom to file a trademark application.  So, you can easily search online for LegalZoom trademark reviews and read about their experiences.  These LegalZoom trademark reviews allow you to gain insight into how your own LegalZoom experience may turn out before you risk a single dime.

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LegalZoom and Trademarkia – The Perils of Using Do-It-Yourself Trademark Services

When it comes to do-it-yourself trademark websites, LegalZoom and Trademarkia are two of the most popular ones, thanks in large part to aggressive marketing and a focus on upselling and volume.  For those of you who are not familiar with these websites, LegalZoom is a legal document filing service, while Trademarkia is essentially a trademark search engine.

Despite the legal focus of these websites, both LegalZoom and Trademarkia are unable to dispense legal advice.  They even offer a number of disclaimers that prominently emphasize this fact:

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LegalZoom Trademark Registration – A Flawed and Deficient Trademark Service

Last week, I received a telephone call from a guy located in Florida who was on the verge of opening a new business.  Apparently, he was thinking about using the LegalZoom trademark registration service to prepare and file his trademark application.  For those of you who don’t already know, LegalZoom is an online legal document preparation service.  It is not a law firm and it cannot offer any legal advice or guidance.  People who are looking to register a trademark with LegalZoom (God forbid) are asked to fill out a questionnaire that resembles the official USPTO trademark application form provided by the Trademark Office.  They submit their responses to LegalZoom along with a payment that covers LegalZoom’s service charge and the government filing fee for the trademark application.  Without checking for accuracy or completeness, LegalZoom transcribes the responses onto the USPTO application form and submits it on behalf of its customers.  There is absolutely no review by LegalZoom as to whether the trademark is even eligible for registration, which is a problem considering that there are many categories of trademarks that are completely barred from being federally registered.

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The LegalZoom Trademark Service: “Garbage In, Garbage Out.”

First and foremost, I would like to thank the LegalZoom trademark service for this week’s blog post.  I swear, the only good thing about LegalZoom is its uncanny ability to continually provide me with fodder to write about on this blog.  Just when I think I have nothing interesting to talk about, LegalZoom swoops in to save the day!

As some of you know, in addition to having my own law practice, I work as an independent contractor to another trademark attorney here in St. Louis and frequently assist her clients with a variety of intellectual property matters.  A few weeks ago, she was hired by a client to respond to a trademark office action he received from the Trademark Office that requested some additional information and clarifications regarding his trademark and the products with which his mark is used.  I later learned that this client had used the LegalZoom trademark service (which is an online legal document preparation service and not a law firm) to prepare and file his trademark application.  Of course, when he received this office action in his inbox, he had no idea what it was or how to properly respond to it.

Read moreThe LegalZoom Trademark Service: “Garbage In, Garbage Out.”