Just as it’s possible to trademark a product name and trademark a phrase, you can also trademark a logo with the United States Patent and Trademark Office (USPTO). But, applying to register a logo as a trademark is quite different than simply registering a name or a slogan. In my experience, people who file their own trademark application tend to make the most (and costliest) mistakes when they attempt to register their logos. Of course, this often leads to the expenditure of additional time and money that would have been completely unnecessary if the application was properly prepared in the first place. Although this is certainly not a comprehensive list of all the things you need to know to successfully trademark a logo, here are a few hints that will help you avoid making some common mistakes.
The USPTO trademark application form is a legal document filed with United States Patent and Trademark Office for the purpose of seeking federal registration and protection of a trademark throughout the United States. If you’re domiciled in the U.S., you’re not required to hire an attorney to prepare and file your trademark application (although there are certainly many reasons why you may choose to). On the other hand, if you’re a “foreign-domiciled” individual or entity, you must retain a U.S.-licensed attorney to prepare the USPTO trademark application form and submit it on your behalf.