So, how much does a trademark cost? If you’ve read my article titled “How Much is a Trademark? – Understanding the Relationship Between Cost, Risk, and Value,” you know I recommend performing a careful cost-benefit analysis before choosing a company or law firm to help you acquire a United States trademark registration. After all, cost is often a major concern for many individuals, businesses, and organizations seeking to register a trademark. That said, I’d like to address the related concept of “relevant costs” and show you how these costs factor into your efforts to acquire federal trademark protection for your particular name, logo, or slogan.
Are you asking yourself, “How much is a trademark?” If you found this article because you are curious about the cost of obtaining a United States trademark registration, you have landed in the right place. As a trademark attorney, I work with individuals just like you every day. I know that cost can be a genuine concern, especially for people venturing into the trademark registration process for the first time.
However, it is important to recognize that cost should only be one part of your purchasing decision. In addition to cost, you must also consider both risk and value in order to make a proper and informed assessment. So let’s do a quick overview of these three concepts and then see how they relate to your upcoming trademark decision.