What is a Trademark License? Is Trademark Licensing Right for Me?

A trademark license (which is different than a trademark assignment) is basically an agreement in which a trademark owner (the “licensor”) permits someone else (“the “licensee”) to use the licensor’s trademark in connection with specific products or services.  Although a trademark license agreement isn’t generally required to be in writing to be legally enforceable, it’s strongly recommended that all trademark licensing agreements be in writing and signed by both the licensor and licensee.

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