Whether you are preparing to start a new business, or are currently operating a business, you have likely created a distinctive name, logo, and/or tagline to represent your company and your products/services. This unique designation – known as your trademark – differentiates you from your competition and helps establish your reputation in the marketplace.
Your trademarks symbolize and encompass your identity, as well as the qualities and characteristics of your offerings. You are going to use your primary trademarks in all of your marketing and branding efforts, including on your website, social media profiles, printed advertisements, signage, and perhaps even on product packaging. Your ultimate goal is to build positive brand awareness, and your trademarks are the vehicles that allow you to do this.