Trademark Blog

How Do I Overcome a Likelihood of Confusion Rejection?

likelihood of confusion rejection

Overcoming a likelihood of confusion rejection issued by the United States Patent and Trademark Office (USPTO) can be one of the most difficult things to accomplish in the entire US trademark application process. Under Section 2(d) of the Trademark Act, the USPTO is legally obligated to refuse registration of your trademark if it’s likely to cause confusion with a mark in an existing registration. If there’s a conflicting mark, the examining attorney in charge of reviewing your trademark application will send you a trademark office action explaining in detail why confusion is likely. If you don’t file a response by the deadline, your application will go abandoned and you’ll have to begin the trademark process all over again (unless you’re eligible to file a Petition to Revive).

How Much Does a Trademark Cost? – The Concept of “Relevant Costs”

trademark cost

So, how much does a trademark cost? If you’ve read my article titled “How Much is a Trademark? – Understanding the Relationship Between Cost, Risk, and Value,” you know I recommend performing a careful cost-benefit analysis before choosing a company or law firm to help you acquire a US trademark registration. After all, cost is often a major concern for many individuals, businesses, and organizations seeking to register a trademark. That said, I’d like to address the related concept of “relevant costs” and show you how these costs factor into your efforts to acquire federal trademark protection for your particular name, logo, or slogan.

How Much is a Trademark? – Understanding the Relationship Between Cost, Risk, and Value

how much is a trademark

Are you asking yourself, “How much is a trademark?” If you found this article because you’re curious about the cost of obtaining a US trademark registration, you’ve landed in the right place. As a trademark attorney, I work with individuals just like you every day. I know that cost can be a genuine concern, especially for people venturing into the US trademark application process for the first time.

However, it’s important to recognize that cost should only be one part of your purchasing decision. In addition to cost, you must also consider both risk and value in order to make a proper and informed assessment. So let’s do a quick overview of these three concepts and then see how they relate to your upcoming trademark decision.

LegalZoom Trademark Reviews – Should You Trust LegalZoom for Your Trademark?

legalzoom trademark reviews

Are you looking to acquire a US trademark registration? Possibly for a name or logo that will help consumers easily identify and distinguish your products and services from those offered by your competitors? Or maybe you want to apply to register a catchy slogan that could help boost your prominence in a competitive marketplace? If owning a trademark registration issued by the United States Patent and Trademark Office (USPTO) is your goal, you’ve likely researched your options for obtaining one. And chances are good you’ve come across LegalZoom and wondered whether it provides a worthwhile trademark service.

Well, fortunately for you, there are many people who’ve already used LegalZoom to file a trademark application. So, you can easily search online for LegalZoom trademark reviews and read about their experiences. These LegalZoom trademark reviews allow you to gain insight into how your own LegalZoom experience may turn out before you risk a single dime.

What is the ® Registered Trademark Symbol and Should I Use It?

registered trademark symbol

In the world of commerce, the ® registered trademark symbol (known as the “Circle R”) conveys a very important meaning. The registered trademark symbol signifies that a trademark or service mark has been federally registered with the United States Patent and Trademark Office (USPTO). It’s regularly used by owners of registered trademarks to put the world on actual notice of their federal trademark rights and to deter others who may be considering adopting an identical or confusingly similar mark.

As a side note, just because you see the registered trademark symbol next to a trademark, don’t assume that the mark is actually federally registered. It’s very possible that the registration may have been cancelled, the mark was never registered to begin with, or the mark is merely the subject of a pending trademark application that has not yet matured into a registration. So, if you ever want to know for sure whether a particular trademark is registered, you’ll have to conduct a federal trademark search.