Trademark Blog

Is Trademark Engine Legit for Filing My Trademark Application?

Is Trademark Engine Legit?

What is Trademark Engine?

Recently, many people have been asking me the following question: “Is Trademark Engine legit when it comes to filing a trademark application?” Trademark Engine is a trademark registration service that can be best summed up by its very own language located on the bottom of its website:

Trademark Engine provides information and software only. Trademark Engine is not a “lawyer referral service” and does not provide legal advice or participate in any legal representation.

Furthermore, Trademark Engine sets forth the following disclaimer on its website:

Trademark Engine is not a law firm and none of the information on this website constitutes or is intended to convey legal advice. Likewise, our customer service representatives are here to assist you, but they may not provide any legal advice to you. General information about the law is not the same as advice about the application of the law in a particular factual or legal situation. Individual facts and circumstances as well as legal principles including but not limited to the ones referenced on this website can affect the outcome of any given situation. Trademark Engine cannot and does not guarantee that an application will be approved by the USPTO, that a mark will be protected from infringement under common US trademark law, or that any ensuing litigation or dispute will lead to a favorable outcome. If you want or have an interest in obtaining legal advice with respect to a specific situation or set of circumstances, you should consult with the lawyer of your choice.

Now that you know Trademark Engine isn’t a law firm and can’t provide you with any valuable legal advice, guidance, or recommendations, never mind address the many important questions and concerns you likely have regarding trademarks and trademark registration, you may be wondering what Trademark Engine does have to offer. In other words, is Trademark Engine legit?

How Do I Overcome a Likelihood of Confusion Rejection?

likelihood of confusion rejection

Overcoming a likelihood of confusion rejection issued by the United States Patent and Trademark Office (USPTO) can be one of the most difficult things to accomplish in the entire US trademark application process. Under Section 2(d) of the Trademark Act, the USPTO is legally obligated to refuse registration of your trademark if it’s likely to cause confusion with a mark in an existing registration. If there’s a conflicting mark, the examining attorney in charge of reviewing your trademark application will send you a trademark office action explaining in detail why confusion is likely. If you don’t file a response by the deadline, your application will go abandoned and you’ll have to begin the trademark process all over again (unless you’re eligible to file a Petition to Revive).

How Much Does a Trademark Cost? – The Concept of “Relevant Costs”

trademark cost

So, how much does a trademark cost? If you’ve read my article titled “How Much is a Trademark? – Understanding the Relationship Between Cost, Risk, and Value,” you know I recommend performing a careful cost-benefit analysis before choosing a company or law firm to help you acquire a US trademark registration. After all, cost is often a major concern for many individuals, businesses, and organizations seeking to register a trademark. That said, I’d like to address the related concept of “relevant costs” and show you how these costs factor into your efforts to acquire federal trademark protection for your particular name, logo, or slogan.

How Much is a Trademark? – Understanding the Relationship Between Cost, Risk, and Value

how much is a trademark

Are you asking yourself, “How much is a trademark?” If you found this article because you’re curious about the cost of obtaining a US trademark registration, you’ve landed in the right place. As a trademark attorney, I work with individuals just like you every day. I know that cost can be a genuine concern, especially for people venturing into the US trademark application process for the first time.

However, it’s important to recognize that cost should only be one part of your purchasing decision. In addition to cost, you must also consider both risk and value in order to make a proper and informed assessment. So let’s do a quick overview of these three concepts and then see how they relate to your upcoming trademark decision.

LegalZoom Trademark Reviews – Should You Trust LegalZoom for Your Trademark?

legalzoom trademark reviews

Are you looking to acquire a US trademark registration? Possibly for a name or logo that will help consumers easily identify and distinguish your products and services from those offered by your competitors? Or maybe you want to apply to register a catchy slogan that could help boost your prominence in a competitive marketplace? If owning a trademark registration issued by the United States Patent and Trademark Office (USPTO) is your goal, you’ve likely researched your options for obtaining one. And chances are good you’ve come across LegalZoom and wondered whether it provides a worthwhile trademark service.

Well, fortunately for you, there are many people who’ve already used LegalZoom to file a trademark application. So, you can easily search online for LegalZoom trademark reviews and read about their experiences. These LegalZoom trademark reviews allow you to gain insight into how your own LegalZoom experience may turn out before you risk a single dime.