How Long To Register a Trademark in the US?

how long to register a trademark in the US

Current and prospective clients ask me all the time, “How long to register a trademark in the US?”  Unfortunately, there’s no one-size-fits-all answer to that seemingly simple question.  Depending on your particular situation, it could be a little over a year.  But, in some cases, it could take many years.  The good news is that no matter how long it takes for the United States Patent and Trademark Office (USPTO) to issue the Certificate of Registration, all of your federal trademark rights date back to the filing date of your trademark application.  In other words, it’s not the actual registration date that matters.  In fact, the registration date is only relevant to calculate trademark registration renewal and maintenance deadlines.  It’s the application filing date that reserves your nationwide priority to use your trademark in connection with the advertising and sale of the products/services listed in your application.

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What is a Merely Descriptive Trademark Refusal?

merely descriptive trademark

After you file your trademark application, the United States Patent and Trademark Office (USPTO) may issue a trademark office action indicating that your mark is being refused registration on the basis that it’s merely descriptive of your products and/or services.  This merely descriptive trademark refusal is based on the trademark examining attorney’s belief that your mark merely describes a characteristic, feature, quality, function, or purpose of the products/services listed in your application.  Descriptiveness refusals are extremely common because people who file their own trademark applications or use a trademark document preparation service like LegalZoom, Trademarkia, or Trademark Engine aren’t generally aware that registering merely descriptive words and phrases as trademarks can be very difficult, if not impossible.

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Supplemental Register vs. Principal Register – What is the Difference?

Supplemental Register vs. Principal Register

The issue of Supplemental Register vs. Principal Register frequently arises during the US trademark application process.  If you’ve read my article titled “What is the Supplemental Register for US Trademarks?,” you already know that the United States Patent and Trademark Office (USPTO) maintains two separate trademark registers.  To recap, the Principal Register is reserved for trademarks that are considered under the law to be “distinctive.”  In contrast, the Supplemental Register is for non-distinctive marks, which are trademarks that have not yet acquired distinctiveness or “secondary meaning” in the minds of consumers.  I encourage you to read my previous article regarding the Supplemental Register so that you better understand the information presented here.

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What is an Amendment to Allege Use?

Amendment to Allege Use

An Amendment to Allege Use is a sworn declaration filed with the United States Patent and Trademark Office (USPTO) indicating that your trademark is currently in use in commerce in connection with all of the products/services recited in your trademark application.  The Amendment to Allege Use requires you to (1) set forth the date on which your mark was first used anywhere in the United States, (2) set forth the date on which your mark was first used in interstate commerce, and (3) submit a proper specimen showing actual use of your mark.  If you filed your application under Section 1(b) (intent to use), then you will eventually need to demonstrate actual use of your trademark by filing either an Amendment to Allege Use or the Statement of Use.

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